Audi boss Rupert Stadler has told RealRiders Ducati will not be sold by the parent German car company despite recent speculation that it is under consideration. Speculation has been mounting that an internal review of the brands owned by Audi’s parent company Volkswagen Group was going to see some of the smaller elements and more fringe parts of the company sold off.
Professor Rupert Stadler, Chairman of the Board of Management at Audi, who is also a board member of Volkswagen, told us: “Ducati is not for sale,” when we asked about the Italian firm’s future.
Much of the speculation stems from a report by Bloomberg, which states: “To navigate the company out of the emissions cheating scandal, the biggest crisis in its history, Chief Executive Officer Matthias Mueller is undertaking a sweeping strategy review that includes backing off a focus on growth at all costs, shifting the company into car sharing and stepping up electric vehicle development. The portfolio review will assess Volkswagen’s 12 brands.”
Ducati were acquired by Volkswagen Group, using Audi as the main link between the parent company and the Italian bike firm, back in 2012 and have invested a substantial amount of cash since. Other brands owned by VW Group include truck brands MAN and Scania, Porsche cars, and more obscure businesses interests, such as ship engines.